{"entity":{"iso2":"NZ","iso3":"NZL","name":"New Zealand","slug":"new-zealand"},"indicator":{"licence":"CC BY 4.0 (Our World in Data)","slug":"share-of-population-living-in-rural-areas","source":"European Commission, Joint Research Centre (JRC) (2025) \u2013 with major processing by Our World in Data","source_url":"https://ourworldindata.org/grapher/share-of-population-living-in-rural-areas","title":"Share of population living in rural areas","unit":"%"},"observations":[{"date":"1950-01-01","value":36.9523},{"date":"1955-01-01","value":35.2888},{"date":"1960-01-01","value":33.7242},{"date":"1965-01-01","value":32.2312},{"date":"1970-01-01","value":31.4885},{"date":"1975-01-01","value":30.2386},{"date":"1980-01-01","value":29.835},{"date":"1985-01-01","value":29.5887},{"date":"1990-01-01","value":29.1559},{"date":"1995-01-01","value":27.7012},{"date":"2000-01-01","value":27.0054},{"date":"2005-01-01","value":26.2062},{"date":"2010-01-01","value":25.9429},{"date":"2015-01-01","value":25.5792},{"date":"2020-01-01","value":23.7196}],"summary":{"latest_period":"2020-01-01","latest_value":23.7196,"max":36.9523,"mean":29.6439,"min":23.7196,"of":236,"rank":136,"trend":"falling"}}